Undergrad at the University of Southern California (USC) was one of the most defining times in my life because I got to try almost everything. Things I never knew existed, like real ramen instead of instant ramen (Thanks, Little Tokyo in Los Angeles). Things I realized I actually hate, like…


Such an honor to get to write this profile! 🙏 Thank you for an incredible intensive.


Gouache illustration of a bowl of color swatches and letters

“I believe cooking is about using all of your senses,” Alice Waters opens her Masterclass on The Art of Home Cooking. As the founder of Chez Panisse and pioneer of the farm-to-table movement, Waters is a legendary cooking icon.

In her first-ever online cooking class, she begins with a walk…


Process can be a dirty word to some creative types. For designers, whose job is to turn amorphous ideas into physical existence, the process can be an artistic one. But even artists must admit, there is a method to the madness. In A Technique for Producing Ideas, James Webb Young…


Hero image of a diagram of 5 steps in the center. The top and bottom show sample slides.

Design school taught me how to ideate like a badass, but it never taught me how to sell my ideas. Starting my graphic design career at Bluewolf, I had to learn this first-hand when trying to articulate my design decisions to my team and colleagues beyond our creative group —…


Vector forms of g, R, and 2 are large in pink on a blue background. Scans of glyphs g, 2, M, Q, and a are sprinkled across.

Last Fall, I began the Type West program at the Letterform Archive in San Francisco. For those of you who don’t know, the Letterform Archive is creative heaven — a type nerd’s letter art collection turned graphic design museum.

I had been considering applying to this type design program for…


In our competitive world, good products and services have become the standard. One day, I could be buying Ikea bookshelves, the next I may fall in love with Article’s new storage collection. As innovative companies continue to emerge, customer loyalty will waver. In this environment, how does one keep customers…


Since the start of my career, I’ve made a goal to attend a design conference at least once a year. Bluewolf, where I was working at the time, had set aside a budget for education. So being the avid learner and resourceful person that I am, I set my eyes…


Tech brands have gotten on the illustration bandwagon, and the result is a stronger brand presence

Image courtesy of author

Think of all the places you’ve encountered illustration. Images of graphic New Yorker covers, whimsical children’s books, or artisanal liquor labels might come to mind. In recent years, you may have noticed that technology brands have joined the game, adopting illustration as part of their visual identity.

A few key…

Emma Linh

Branding & Design — Portfolio: emmalinh.com — Blog: thedesignloupe.com — Social: @emmalinhstark

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