The Three Hats of the Design Process

Process can be a dirty word to some creative types. For designers, whose job is to turn amorphous ideas into physical existence, the process can be an artistic one. But even artists must admit, there is a method to the madness. In A Technique for Producing Ideas, James Webb Young describes “the production of ideas is just as definite a process as the production of Fords… the mind follows an operative technique which can be…

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